Terracotta clay

Multani Mitti (also known as Fullers Earth) is a mineral-rich volcanic ash clay that has been a staple in South Asian beauty and wellness for centuries. The name translates to "Mud from Multan," referring to the region in Pakistan where it was historically sourced.

Core Characteristics

• Appearance: A fine, silky powder that is usually off-white, cream, or light yellowish in color.

• Mineral Composition: It is packed with minerals like magnesium, silica, calcium, and iron, which give it its powerful deep-cleansing properties.

• Texture: When mixed with liquid, it becomes a smooth, cooling paste that tightens as it dries on the skin.

Primary Benefits

• Oil Absorption: It acts like a "magnet" for excess sebum, making it the gold standard for treating oily and acne-prone skin.

• Natural Exfoliation: The fine particles gently scrub away dead skin cells, helping to brighten the complexion and smooth out skin texture.

• Cooling & Soothing: It has a natural "cold" property (Sita in Ayurveda) that provides instant relief from sunburns, heat rashes, and skin inflammation.

• Toxin Removal: It draws out impurities, dirt, and sweat from deep within the pores, leaving the skin feeling "breathable" and refreshed.